Fine timepieces since 1945, private label watches and custom dials

We assemble all of our quartz analog watches and movements in the USA, from Swiss parts. Long recognized by industry experts as the number one producer of mid-range private label watches, Belair has been supplying the independent retail jeweler and top brands with high quality timepieces for over 70 years. We are a Union Shop, and thus are in a very unique position to be the only company who can provide you with a watch which is made in the USA, from Swiss parts, and one which proudly bears the Union symbol. Belair is the leading supplier of Private Label,... (more)

Ideation

Take your concept drawings and reference materials to these factories. They will assist in refining your concept and thinking through the components involved in the Making Process.

Pattern-Making

Pattern makers will make a blueprint of your idea. They make sure your design will be well-constructed.

Sample-Making

Sample makers will assemble the first end product prototypes.

Production

These factories will mass produce your designs.