Marketing Basics for Factories

Maker’s Row is a great way to get your factory out in the digital world, which is definitely an essential part of success in this day and age. However, there are other things your factory can do in terms of marketing in conjunction with Maker’s Row. From social media to search engine optimization (SEO), there are a lot of avenues to get the word out about your factory online. Here are four that we think you should consider for your factory!

Search Engine Optimization (SEO)

There are a lot of great benefits of a Maker’s Row profile for factories. However, one of the best ones is a bit hidden. Your factory profile will appear on Google depending on search terms. So, let’s say you’re an apparel factory in California. A person searching “apparel factories in California” may see your profile! This is a great way to get a higher profile for your factory. One of the ways to help boost the amount of search traffic you get is to include keywords. Keywords are terms that you want your page to rank for. So, if you want to show up for “cut and sew,” then include that in your description or headline on your profile. This is a great and simple way to boost traffic!

Content Marketing/Link Building

If you’re someone that enjoys writing, guest blogging for pertinent sites and blogs is a great way to impart some of your knowledge and spread the word about your factory. We always invite factories to submit blog posts to us for our blog. Also, if you are a preferred member of Maker’s Row, you are entitled to a blog feature with us!

However, if you aren’t much of a writer, you can always reach out to blogs and see if they’d be willing to include links to your Maker’s Row profile or other pieces of content in one of their pieces.

Social Media

As we talked about in this post, social media is one of the biggest indicators of trust for consumers. So, having at least a Facebook page is a must for factories. However, more than that, you can use social media to reach a huge audience with few posts. Here are some ideas:

  • Behind the scenes photos of your factory
  • Educational posts about manufacturing
  • If your client allows it, show the process of making an item

To take it to the next level, you can use Facebook ads to boost your posts. Just a $5 can help you multiply your reach by 10. However, you have to be sure to know your target market. Facebook’s ad tool makes it easy. Choose a general category in interests like entrepreneurship, then go down from there (apparel, furniture, etc.)

Events and Partnerships

One of the best things about Maker’s Row is the community that it fosters a community of factories, brand, and entrepreneurs that support the collective mission of encouraging entrepreneurship in the United States. Connecting and networking with the community could be as easy as sending a message to another factory to talk about their experiences and see if they have any tips that may help you. It can also turn into something more tangible.

For example, Maker’s Row preferred members Scaling Retail and Stitch Method recently partnered up for a mixer and talk in Chicago where they talked about growth-stage brands in the fashion industry. This is a great way to find potential leads, but more importantly, you are fostering a relationship and community that will help you reach more and more people. If one person at the event tells two friends about your factory, and they tell two more, you will eventually have an infinite number of possible leads!

In celebration of American Factory Week, we’re offering 20% off our Standard plan for factories and Essentials plan for brands! Click here for more information!

American Factory Week