A tradition of excellence for fine jewelry

In 1917, Genaro Perrella began as an apprentice hand made jeweler. During this period, there was no method for mass production. All components of a piece of jewelry were handmade. Although it took long hours for a jeweler like Genaro to finish a piece, the quality was superb! Charles R. Perrella joined his brother Genaro in 1928 at the age of fifteen. Together the two brothers worked at becoming Masters of their trade. Charles continued after his brother's untimely passing in 1931 and eventually became a Master Jeweler and Designer and later entrepreneur starting his own business in 1948. Charles... (more)

Ideation

Take your concept drawings and reference materials to these factories. They will assist in refining your concept and thinking through the components involved in the Making Process.

Pattern-Making

Pattern makers will make a blueprint of your idea. They make sure your design will be well-constructed.

Sample-Making

Sample makers will assemble the first end product prototypes.