grUVywear was conceived on a sunny Southern California beach by two mothers; a native Californian and South African import. With swimming, surfing and plenty of opportunities for outdoor play, good weather is enjoyed here year round. But all this fun comes with a price. As little as two early sunburns can increase skin cancer later in life due to the sun's harmful UV rays. Aware of the consequences of sun exposure, we have committed ourselves to find a way for children to "Stay in the sun and still have fun!"
Since skin cancer is the fastest growing form of cancer in... (more)