INDUSTRY SPECIALIST: Apparel

Souad Acha, Creative Director/Founder at STATELESS

Souad Acha offers a wide range of fashion design services to help brands achieve outstanding, merchandisable results through her company STATELESS Fashion Design & Consulting. Whether you are a single creative with a few style ideas or an established fashion brand, she uses her extensive corporate experience to meet your goals.

Her knowledge ranges from concept creation, designing, CAD and graphics, production ready technical packages, line sheets and pre-production support. Armed with fashion design talent, extensive fashion industry experience, and a global supply network, Sou works with meaningful clients to build profitable brands. She has... (more)

Ideation

Comprehensive Consulting: Throughout the concept, design, and production lifecycle, we will consult with you and your team. Using our industry expertise to help create on-brand product with a cohesive message to the customer, we provide materials, ideas, images, sketches etc. to share in the collaboration. Concept Creation: We will advise you on and/or create your seasonal design concepts, presenting you with mood boards, tear sheets, and color palettes. We will have brainstorm meetings with your team, and then present you with a concept deck. We will use trend-right categories from graphics to silouettes. We also travel to events, festivals, or different locations for research and development. Design: We will sketch an entire collection based on your brand’s concept and your ideas: silhouettes front and back in black & white, and in color if needed. Communication and frequent updates will ensure that your vision is achieved.

Materials

Pre-Production Support: A projected timeline and calendar with important dates/deadlines for all parties to follow will be created. We will coordinate and communicate with the manufacturer to stay on schedule, source the correct fabrics, send out packages, consult on approvals, etc.

Sample-Making

Pre-Production Support: A projected timeline and calendar with important dates/deadlines for all parties to follow will be created. We will coordinate and communicate with the manufacturer to stay on schedule, source the correct fabrics, send out packages, consult on approvals, etc. Tech Pack Services: We will sketch and create detailed, production-ready technical packages. These include fabric, trim, and color specifications. The tech packs will be fully passed off to the manufacturer, and further communication/questions/follow-up will ensure high quality samples. Line Sheet Services: Line sheet tools with sketches and style specifications will be created for your team and buyers to use in the selling process. This service includes any updates to the collection, based on wholesale and retail customer response.