In todayÍs global economy, competitive firms vie in markets where commoditizing products and services is commonplace. Strong brands help leading companies stand out among the competition and differentiate themselves on a basis other than cost. They differentiate based on a commitment to an actively managed brand. Our team has made that commitment by launching the brand position _ ñWhatÍs Next. Now.î This is a very strong leadership position for us to take, and we are committing ourselves to constantly creating and innovating the next great product, design or idea.