Patented 37.5 Technology adds 800% more surface area to yarn to capture and release moisture.

Founder and Chief Technology Officer Dr. Gregory Haggquist was working on combining materials with polymers to enhance their characteristics as a polymer photo physical chemist with Lexmark International when he started looking for a better solution to odor-eliminating fabrics using activated carbon. Dr. Haggquist discovered that activated carbon, the same substance that water treatment companies use to filter drinking water, had some properties far more interesting than just odor control. During testing, he began to get reports on how quickly the fabric dried and how cool and comfortable it kept athletes. After researching various sources of activated carbon, Dr. Haggquist... (more)


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