How Alala Founder Turned Her Idea into a Business

Last week, we sat with Denise Lee about lessons she’s learned in building a luxury athleisure brand. Named after the Greek goddess signifying “to raise the war cry,” Alala started as a solution to a niche for more stylish, quality activewear.

From working with Armani Exchange to Burch, she had a wealth of knowledge that she shared with us. Here are the top tips you missed!

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