Randy Wells

Written by Randy

My First Year Operating A Mens Apparel Brand

January 27th, 2017

When Barack Obama was thirty-nine year’s old, he lost his first congressional race to incumbent Bobby Rush. Frustrated and feeling…
Apparel

The Process and Cost of Making the Perfect Oxford Cotton Button-Down

October 18th, 2016

Randy Wells is founder of Rockridge, a startup committed to higher quality, better…
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Brand vs. Product: Does it Really Matter?

April 11th, 2016

Is there a difference between a brand and a product? Are they interchangeable? Which should come first? Should there even be a difference?…
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First Things First: 3 Tips to Establishing Your Business

March 12th, 2016

In 2015, I took the leap and started an e-commerce apparel company called Rockridge.  Our brand was conceived with the desire to create…
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