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It began with a burdock burr, a tiny seed covered in hundreds of 'hooks' that naturally catch onto the microscopic loops that cover fur, hair and clothing. The burr was an unassuming marvel of nature and a minor headache for man, until one day in 1941 when the burdock burr, Swiss engineer Georges de Mestral, and his dog crossed paths on a hunting trip in the Alps.

Seventy years on, that chance meeting has proven to be remarkably fruitful.

Inspired by the burr, de Mestral created the world's first hook-and-loop fastener. De Mestral originally envisioned VELCRO® Brand hook and loop as a... (more)

Production

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