The spare beauty of the Wald Lamp strikes a balance between sculpture and function, its off-kilter simplicity never stark or cold. That’s the sweet spot for Los Angeles designer David Okum, the brains behind Feltmark, a brand that that creates āemotional, significant, quality everyday objectsā.
Itās that emotional strength that lends such presence to Okumās work. Itās where the name comes from: āfeltā, the intangible reaction; āmarkā signifying lasting value. Throughout school, Okum contracted for larger commercial companies, the allure of executing his own vision proving stronger than āreinterpreting what a sales team said would sell well.ā It also proved stronger than school itself, as he left to start his own studio a year before graduation. Ā
Starting his own studio offered what corporate design work couldnāt – the chance to find and refine his own design identity. For Okum, that means creating products that āwouldnāt exist unless we did it.ā Transparency and craftsmanship also come into play, with Feltmarkās website detailing the making process, illuminating the behind-the-scenes steps to creating the Wald collection. Aluminum is precision bent and bead blasted to refine the texture, later color anodized to āincrease the thickness of the natural oxide layer on the surface of the metal.ā The result is a deeper finish thatās also more durable, and ages well. Ultimately, thatās Feltmarkās endgame: to create beautiful, functional pieces of lasting value.
Feltmark’sĀ Wald Collection is available to shop at The General Store by Makerās Row.