Best Clean Beauty Brands are changing the way we care for our skin. Are you worried about the chemicals in your creams, cleansers, and serums? Do you want a healthy glow without putting your skin at risk?
You’re not alone.
According to a 2025 industry report by Grand View Research, the clean skincare market is growing at a CAGR of 12%. This demonstrates that more people care about pure, sustainable, and skin-safe products.
Let’s explore this blog to see the top 21 clean skincare brands that are making a big splash. We’ll also talk about how Maker’s Row can aid growing clean beauty companies in turning their ideas into finished products. So, if you’re a brand looking to break into this growing market, we have some helpful tips for you. Let’s get started with the best clean beauty brands for 2025.
What Is Clean Beauty?
Clean beauty means choosing skin care products made without harmful ingredients, toxins, or questionable chemicals. It focuses on pure, safe, and sustainable ingredients that nourish your skin. Clean skin care brands avoid adding ingredients like parabens, phthalates, sulfates, synthetic fragrances, or artificial colors.
Get Glass Skin with Korean Skin Care—Made in USA | Best 20 products and brands
Instead, they use natural, plant-powered, and gentle formulas that help keep your skin healthy and glowing. Clean beauty also emphasizes ethical sourcing, recyclable packaging, and eco-conscious production. It’s a way for you to care for your skin while honoring your health, your community, and the planet — without compromise.
Why Should You Choose Best Clean Beauty Brands?
Choosing best clean beauty brands is more than just following a trend — it’s a decision to care for your skin, your health, and the environment. Did you know that many conventional skin care products contain ingredients that can harm your skin’s barrier, cause irritation, or even contribute to health issues over time? For this reason, selecting clean skin care products is a wise and thoughtful decision.
Want to know The 5 Biggest Mistakes Cosmetic Factories Make When Trying to Get More Clients? Read this blog
Clean beauty focuses on pure, natural, and non-toxic ingredients that nourish and protect your skin. This means you’re avoiding parabens, phthalates, fragrances, and other chemicals that can undermine your skin’s health. Furthermore, the cleanest skin care brands pay close attention to their sourcing, packaging, and production methods — making sure everything is sustainable and ethical.
By choosing clean skin care products, you’re not only taking care of your skin but also the environment. According to Grand View Research, the clean skin care industry is growing at a CAGR of 12% and is expected to reach $11.4 billion by 2027. This shows that more and more people care about choosing pure, green, and trustworthy products. So when you select the best clean beauty brands, you’re putting your health first while honoring the future of our world.
Want to know What is Color Cosmetic: Everything You Need to Know (2025)
How Maker’s Row Helps Clean Beauty Brands
Maker’s Row is a platform designed to connect clean beauty innovators with the best manufacturers in the USA. Whether you’re a small start-up or a growing clean skin care company, Maker’s Row helps you bring your product ideas to life.
Picture this: you have a great formula for a new clean skin care product — a face mask, a serum, or a cleanser — but you’re not sure where to find a manufacturer who shares your passion for pure ingredients. Maker’s Row makes it easy to connect directly with high-caliber, trustworthy producers who specialize in clean, sustainable, and non-toxic skin care.
Top 20 Makeup Brands & Their Products in USA – Read this
Using Maker’s Row, you can:
- Source ingredients from US suppliers.
- Develop small batches for testing before scaling up.
- Support local production and reduce your carbon footprint.
- Ensure high production standards and complete transparency.
For example, a small, clean skincare brand from New York used Maker’s Row to connect with a manufacturer that produces pure, organic face creams. This collaboration resulted in a new product range that is now a bestseller in clean skin care stores across the country.
Top 21 Clean Beauty Brands (with Must-Try Products)
Looking for the best clean beauty brands? We’ve researched and selected the top clean skincare brands that nourish your skin without adding harmful ingredients. Here’s a close-up look at their stories, products, and how you can use them for a healthy glow.
1. Drunk Elephant
Drunk Elephant focuses on skin barrier repair with clean, biocompatible ingredients.
➤ Must-Try Product: Protini Polypeptide Cream — Apply a small amount to your face and neck after cleansing, morning and night, for firmer, smoother skin.
Start Your Skincare Business Right: US Cosmetic Manufacturers, Packaging & FAQs
2. Youth to the People
Youth to the People merges superfoods with science for healthy skin.
➤ Must-Try Product: Superfood Cleanser — Massage 1–2 pumps into damp skin and rinse with warm water to cleanse and refresh.
3. Supergoop
Supergoop is a trailblazer for clean, lightweight sunscreen formulas.
➤ Must-Try Product: Unseen Sunscreen (SPF 40) — Apply evenly over your face 15 minutes before going outside for a silky, invisible finish.
4. Native
Native stands for simplicity and purity, delivering effective products with clean ingredients.
➤ Must-Try Product: Native Body Wash — Massage a small amount into wet skin, then rinse thoroughly for silky smooth skin.
Also if you want to launch your Korean Cosmetics Manufacturing, Check this Out
5. Herbivore Botanicals
Herbivore brings natural, plant-powered ingredients to your skin care routine.
➤ Must-Try Product: Blue Tansy Resurfacing Clarity Mask — Apply a thin layer to clean skin, wait 15–20 minutes, then rinse for a silky texture.
6. Ursa Major
Ursa Major offers pure, forest-like skin care made with ingredients from nature.
➤ Must-Try Product: Fantastic Face Wash — Massage a small amount into damp skin and wash away dirt while retaining hydration.
7. True Botanicals
True Botanicals focuses on delivering visible results without compromise.
➤ Must-Try Product: Pure Radiance Oil — Apply 3–5 drops to your face after cleansing for deep hydration and a healthy glow.
8. OSEA
OSEA stands for “Ocean, Sun, Earth, Atmosphere”—bringing pure seaweed-powered skin care.
➤ Must-Try Product: Ocean Cleanser — Massage 1–2 pumps into damp skin to cleanse and balance.
If you are from Los Angeles, Read this | The Ultimate Guide for Beauty Entrepreneurs
9. KORA Organics
Created by Miranda Kerr, KORA Organics offers pure, toxin-free skin care for a youthful glow.
➤ Must-Try Product: Noni Glow Face Oil — Apply 2–4 drops after your moisturizer for silky skin texture.
10. Jurlique
Jurlique combines biodynamic farming with herbal expertise for pure skin care.
➤ Must-Try Product: Activating Water Essence — Gently press into skin after cleansing to aid hydration.
11. Biossance
Biossance utilizes renewable, sugarcane-derived squalane for silky skin hydration.
➤ Must-Try Product: Squalane + Vitamin C Rose Oil — Apply 2–3 drops after your serum to boost radiance.
12. Tata Harper
Tata Harper offers high-performance, 100% natural skin care made by women for women.
➤ Must-Try Product: Resurfacing Serum — Apply a small amount to clean skin in the morning for a smooth glow.
13. REN Clean Skincare
REN is a clean skin care leader with sustainable packaging and pure ingredients.
➤ Must-Try Product: Ready Steady Glow Daily AHA Tonic — Apply with a cotton pad after cleansing for gentle exfoliation.
14. Versed
Versed brings clean skin care to everyone with wallet-friendly pricing.
➤ Must-Try Product: Day Dissolve Cleansing Balm — Massage into dry skin to break down dirt, makeup, and debris.
15. 100% Pure
100% Pure focuses on pure, potent ingredients for healthy skin without compromise.
➤ Must-Try Product: Coffee Bean Caffeine Eye Cream — Apply a small amount under your eyes to reduce swelling.
16. Alpyn Beauty
Alpyn Beauty utilizes wild-harvested ingredients from the Rockies for skin renewal.
➤ Must-Try Product: PlantGenius Melt Moisturizer — Apply after your serum to lock in hydration.
Want to know about Top 10 Cosmetic Companies in NJ: Facts, FAQs & How to Get Started | Read this
17. RMS Beauty
RMS Beauty merges pure ingredients with high performance for a natural glow.
➤ Must-Try Product: Beauty Oil — Apply 2–4 drops to face and neck for silky softness.
18. Ilia Beauty
Ilia focuses on skin-centric clean cosmetics with pure, safe ingredients.
➤ Must-Try Product: Super Serum Skin Tint — Shake well, apply with your fingertips for lightweight coverage and a dewy finish.
19. Follain
Follain carefully curates a range of pure, powerful skin care products.
➤ Must-Try Product: Follain Moisturizer — Apply after washing your face to keep skin silky smooth.
20. May Lindstrom
May Lindstrom transforms skin care routines into rich, spa-like rituals.
➤ Must-Try Product: The Blue Cocoon — Massage a small amount into damp skin for a calm, de-stressed glow.
21. Piper Blue
Piper Blue focuses on small-batch, sustainable, and clean skin care for all skin types.
➤ Must-Try Product: Antioxidant Serum — Apply 1–2 drops after cleansing to aid skin repair and renewal.
The Rising Market for Clean Beauty Brands
The clean skin care industry is growing faster than ever—reflecting growing awareness and conscious consumer choices. According to Grand View Research, the clean skin care market is expected to grow at a CAGR of 12% and reach $11.4 billion by 2027.
Here’s a table with growing industry data:
| Year | Clean Skincare Market Size (USD) | CAGR | Key Trends |
| 2021 | $5.1 billion | + 12% | Rising popularity of non-toxic ingredients |
| 2022 | $5.7 billion | + 12% | Demand for sustainable packaging |
| 2023 | $6.4 billion | + 12% | Innovation by clean skin care start-ups |
| 2024 | $7.1 billion | + 12% | Large skin care companies adding clean lines |
| 2025 | $8.0 billion | + 12% | Rising health awareness among millennials and Gen Z |
| 2026 | $9.0 billion | + 12% | Increasing popularity of plant-based ingredients |
| 2027 | $11.4 billion | + 12% | Rising demand for pure, sustainable, and trustworthy skin care products |
In summary
- Clean Beauty Market Size growing from $5.1 billion in 2021 to $11.4 billion by 2027.
- A pie chart illustrating the main ingredients used in clean skin care (plant-based, non-toxic, sustainable).
- A bar graph comparing the growing popularity of clean skin care products across millennials, Gen Z, and other age groups.
- An icon section showing the growing number of clean skin care brands choosing Maker’s Row to connect with high-caliber USA-based manufacturers.
15 FAQs About Best Clean Beauty Brands
- What are clean beauty brands?
Clean beauty brands use pure, non-toxic, and sustainable ingredients in their skin care products. They avoid harmful chemicals, fragrances, parabens, and phthalates. - Are clean skin care brands really better for your skin?
Yes, clean skin care brands are often gentler and less irritating, making them a great choice for sensitive skin. - How do I identify clean skin care products?
Look for products labeled “clean”, “organic”, “paraben-free”, or “sulfate-free”, and check their ingredient lists for pure components. - Are clean skin care brands effective?
Clean skin care brands can be just as effective as conventional products — with added peace of mind that they’re free from toxic ingredients. - What’s the difference between clean and natural skin care?
Clean skin care focuses on avoiding toxic ingredients, while natural skin care emphasizes ingredients derived directly from nature.
- Are clean skin care products safe for sensitive skin?
Yes — clean skin care products are typically formulated to be gentle and non-irritating, making them a wonderful choice for sensitive skin. - Do clean skin care brands use fragrances?
Some do, but they typically use natural fragrances or essential oils instead of synthetic ones. - Are clean skin care products sustainable?
Yes — many clean skin care brands prioritize sustainable packaging, recyclable materials, and eco-friendly production methods. - Is clean skin care more expensive?
Clean skin care can be slightly more expensive due to high-caliber ingredients, but there are many budget-friendly options available. - Where can I buy clean skin care products?
You can find clean skin care products directly from their official website, at clean beauty stores, or from major retailers.
- How long does it take to see results with clean skin care?
It typically takes 4–6 weeks of consistent use to see visible improvements in skin texture, hydration, and radiance. - Are clean skin care products safe during pregnancy?
Most clean skin care products are formulated without harmful ingredients, but you should always check with your doctor first. - Do clean skin care brands follow regulations?
Yes — clean skin care brands follow industry regulations and guidelines to make sure their products are safe for you. - What are the best clean beauty brands for acne-prone skin?
Some of the best clean skin care brands for acne-prone skin include Herbivore, Biossance, REN, and Youth to the People. - How can I start my own clean skin care business with Maker’s Row?
Maker’s Row helps you connect with high-caliber USA-based manufacturers to produce your own clean skin care products, turning your passion into a thriving enterprise.
Conclusion
The growing popularity of clean skin care brands shows that people care not just about their skin’s health, but about the health of our planet, too. Best clean beauty brands combine pure ingredients, sustainable practices, and innovative formulas to aid skin renewal without compromise.
Whether you want to make the switch to clean skin care or launch your own clean skin care business, there’s a world of opportunity. Maker’s Row stands by your side to help connect you with reliable, sustainable, USA-based producers — turning your passion for clean skin care into a thriving enterprise.
