It’s Green Week here at Maker’s Row! We’re celebrating brands and factories that are making an effort to make their business practices better for the environment. However, outside of the clear environmental benefits to being an eco-friendly business with sustainable products. These benefits range from effects on your product itself to the factory that they are produced in.
Here are four reasons that your brand should produce eco-friendly products!
Your products will last longer
Today, consumers are becoming more interested in buying quality products than in pricing. While synthetic fibers are cheaper to produce, they cause pollution and require more energy. By using non-synthetic fibers to make organic fabric, your products will last longer through wash and wear. Not only is this great for the lifespan of your products, it will make your consumers aware of its quality.
It’s better for factory workers
By producing with a factory certified by the Fair Trade Act, your products will be allowed to use Fair Trade Certified™ label on their products. This means that your product was produced by a factory with safe working conditions and with fair wages for employees. Not only is this a morally right thing to do, it shows your consumers that you care about more than just about your bottom line.
More consumers want eco-friendly products
A 2005 Nielsen study showed that 72% of millennial consumers made buying eco-friendly products a top priority. In an industry where trends are everything, it is essential that you keep up on those trends.
Of course, it’s good for the environment
No matter what, your business should be doing its part in protecting our planet. The fashion industry is a huge contributor to global pollution due to the use of chemicals and pesticides used for cotton, as well as harsh chemicals in dyes. So, by producing organic and eco-friendly clothing, you are minimizing your brand’s footprint on the world. And that should be reason enough to go eco-friendly!
Want to look for eco-friendly factories on Maker’s Row?
Use the code GREENWEEK17 to get $10 off our essentials plan! (Ends on 4/22/17)