July 15th, 2014
Out of all the different types of clothing purchased and worn throughout a person’s lifetime, swimwear is one that is usually taken…
July 3rd, 2014
Ask any designer and they will tell you that great designs are the heart of their business. Successfully creating and selling a product…
June 17th, 2014
Calculating retail prices is an imperfect science. With such a wide variety of opinions on how to negotiate markups, determine wholesale prices, and calculate cost prices, the options for how to best…
June 2nd, 2014
Fashion startups, take note: Now more than ever, customers do their research before they make a purchase. This is especially true for…
June 10th, 2013
At some point, most designers will ask themselves the same question … “Should I hire a publicist or PR agency?” The role of a publicist is often misunderstood and difficult to define. Our…
June 3rd, 2013
Alex Bell, a lawyer, and Shira Entis, a fashion designer, met in college at Brown University. Ten years after graduation, while both working full time jobs in the New York City, the two decided to…