A Guide to Sourcing Wholesale Apparel Manufacturers for Your New Brand

Elegant old woman sitting in the studio sewing cloth.

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When you have your brand vision, your designs, and a target market waiting to be amazed, comes a very crucial part of that journey: sourcing the right wholesale apparel manufacturer. Be it an already established brand looking to switch up your production process or a new clothing line ready to get on the market, finding the right manufacturing partner can set the tone for your brand’s growth.

In this guide, we’ll take you through the key steps that are involved in finding wholesale apparel manufacturers who fit your goals, what you should look for and questions to ask, and how critical a reliable apparel manufacturer in the USA is. 

Why Choosing the Right Wholesale Apparel Manufacturer Matters?

Your manufacturer is one of your greatest collaborators. They are going to affect not only your quality of product but also your delivery times, budget, and ultimately, your brand reputation. So when you are searching for wholesale apparel manufacturers, you are looking for more than just a supplier. Instead, you want a collaborative partner with the same level of dedication toward quality, consistency, and ethical standards.

What to Look for in Wholesale Apparel Manufacturers

Consider the following in vetting potential wholesale apparel manufacturers:

1. Quality of products

Quality has to be of utmost importance to you. It is that first impression that your customers have of touching your garments, and in the long run, it is indispensable in the case of using high-quality materials, consistent stitching, and durable finishes, among others, especially if your brand is to stand out in a competitive market.

2. Location

Are you committed to using domestic U.S.A. apparel makers or open to using offshore companies? Domestic manufacturers would generally provide the benefits of faster shipping, easy communication, and the knowing feeling of supporting the local industry, but a bit more expensive. Foreign manufacturers are extremely low in labor costs but may have a longer lead time and perhaps high quality control expectations.

3. MOQs

There is also an MOQ for each maker or the minimum number of units they want to produce per order. Lower MOQ can be beneficial in launching a new line of clothing as you are testing the waters without overcommitting. Established brands might be searching for higher MOQs to enjoy the benefits of bulk pricing.

4. Production Time and Lead Times

Timeliness is everything in fashion. You will always need a wholesale apparel manufacturer who could give you sure consistent delivery. Especially in your plan to launch new collections regularly. Ask each potential partner of production capacity and lead times to know if they can keep up with your demand.

5. Transparency and Communication

A good supplier will be honest about processes, costs, and possible problems. Communication is very essential from the beginning itself. Find a responsive manufacturer who is an easy company to work with.

Fashion designers happily checking their designs.

image credit: freepik

Instructions on How to Find Wholesales Apparel Manufacturers

So let’s get more specific now about finding that dream manufacturing partner. Here are some real world ways to get started:

While a trusted online directory is one of the easiest ways to locate wholesale apparel manufacturers, especially in the USA, one of the top industry platforms that is ridiculously helpful in finding U.S. manufacturers is Maker’s Row.

By joining Maker’s Row, one gets full access to an amazing network of vetted manufacturers who can get the job done with production needs. This kind of platform is priceless for new brands and established companies ready to move into new categories or markets.

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Step 2: Attend Industry Trade Shows

Fashion trade shows are a wonderful way to network and find wholesale apparel manufacturers that understand your vision. Shows like MAGIC Las Vegas, Texworld, and Sourcing at Coterie will give you exposure to a cross-section of manufacturers and suppliers from around the globe. Here you can view swatches of material, see samples of products, and even negotiate contracts on the floor. For those focused on domestic options, many of these events have a special section for apparel manufacturers based in the USA.

Tap into the industry networks and referrals. Sometimes, it’s word of mouth that generates the best leads. Industry associations, LinkedIn groups, or even the Facebook communities for fashion entrepreneurs – these are goldmines for recommendations. 

Step 3: Tap Into Industry Networks and Referrals

Sometimes, the best leads come from word-of-mouth referrals. Industry associations, LinkedIn groups, and even Facebook communities for fashion entrepreneurs can be goldmines for recommendations. Connect with others who have worked with wholesale apparel manufacturers recently to get their take on quality, communication, and timeliness.

Step 4: Start Small-Order or Sample Run

You may also ask for a sample run from the wholesale apparel manufacturer. This would offer you the chance to see it with your own eyes, check if they follow your specifications correctly, and assess the overall responsiveness. Treat it like test driving: you will want to invest in a small batch to know if this is the one for you in a bigger order.

Step 5: Ask the Right Questions

If you decide the time is right to reach out to manufacturers, be sure to have a list of questions ready for your conversations. Here’s a good place to start:

  • What are the minimum order quantities on wholesale orders?
  • How long is your production lead time, and do you have any flexibility in working under short deadlines?
  • Do you have references from other clients?
  • How do you ensure quality control, and what is your process if things go wrong with a product?
  • Private labeling and special sourcing of fabric. Consider the apparel manufacturers in the USA.

Why Consider Apparel Manufacturers in the USA?

Many brands find that developing a relationship with apparel manufacturers in the USA brings unique benefits:

  • Faster shipping and faster lead times: With production happening right at their doorstep, brands with seasonal or specialty collections can ship faster.
  • Better Quality Control: Most American makers adhere to strict quality controls; hence, you are sure that the outfit will meet the desired industry standards.
  • Ethical Manufacturing: With makers based in the United States, you will be promoting good labor conditions and can easily visit the site to check on their working conditions.
  • Simple Communication: No time difference or language difference to make things simple on the communications and issues.

Tap into Maker’s Row for Success of your Brand

Maker’s Row is the best platform for any person looking for apparel manufacturers in the United States. The site allows maximum transparency, and one can find quite an exhaustive database here, be it a traditional brand or a new one. Here are the reasons why Maker’s Row shines: 

  • Search as Streamlined as Possible: With thousands of manufacturers in your pocket, refining by location, apparel type, and more is easily done.
  • Support at Every Step of the Way: Maker’s Row has tools and services for brands in development and design to support you on your way, so you don’t go it alone in building your line.
  • Network of Trust: All of Maker’s Row’s manufacturers are vetted, so you are less likely to have surprise issues. For athletic wear, casual clothing, or just something entirely unique, Maker’s Row can connect you with wholesale apparel manufacturers that fit your vision.

Last Tips to Work with Wholesale Apparel Manufacturers

Since now you know how to get the best wholesale apparel manufacturers for you, here are a few final tips to work out the right working relationship with your apparel manufacturer:

  • Be Clear on Your Vision and Specifications: Manufacturers can only deliver if they know exactly what you want. Providing detailed instructions and specifications will help avoid misunderstandings.
  • The open channel of communication is maintained through regular check-ins and clear expectations with your manufacturer to foster a strong bond. Schedule regular communication to be up-to-date on everything that is going on.
  • Invest in long-term partnerships since once you find the right manufacturer, staying with it will benefit both parties. It lets you have access over time to better pricing and more flexible production options.
  • Keep Engaged in Quality Control: You should keep in touch, especially for the initial few. Checking samples and asking for changes is part of the process to ensure your brand stands up to the mark.

Conclusion

Finding the right wholesale apparel manufacturer will make all the difference for your brand. Chasing opportunities through sites like Maker’s Row, attending trade shows, and getting leads from industry networks have really been a good step forward in establishing a brand that resonates with your audience while exemplifying quality that you will do well to work for.

Are you ready to take your brand to the next level? Start connecting with wholesale apparel manufacturers today and make your vision a reality with the right partners by your side.

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