This Is What American Made Socks Look Like

It’s socks by sneakerheads with a penchant for bolo ties: two dudes paying homage to the power of American manufacturing, and the power of great design. Brothers Sage and Cody Disch were looking for an entrepreneurial venture: something tangible and enduring that they could put their names and faces to, but not before sinking their teeth into every element of design, production, operations, sales and marketing.

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Named for their grandfather, Raymond Everett Disch Sr., it’s not the only familial connection in Ace & Everett’s game. Choosing to manufacture at Harriss & Covington, a family-owned factory in North Carolina, was also instrumental in carving out their identity. 

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Inspired by the DIY spirit of their parents, who’d had a stint running a microbrewery in New Jersey, the brothers Disch hustled on Kickstarter with the hope of raising $20,000 to launch their project. They exceeded that amount by more than $9,000, and dedicated themselves to learning “the 20 steps it takes to make a sock” – specifically, a sock that appealed to millennial males with a keen eye for design. Calling socks “the gateway drug into fashion”, it’s an acknowledgement of smaller details packing maximum impact. Nailing down a work-to-the-weekend aesthetic that lends stealthy style to the boardroom, the high quality of the product is rivalled by one thing: their visual identity.

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Playful photography is fast becoming Ace & Everett’s hallmark. Working with Instagram cult-faves Erick Hercules and Humza Deas, the brand’s imagery is daring, to say the least. A no-pants walk through lower Manhattan is all rakish, memorable fun and games. But for truly heart-stopping moments, it’s the aerial shots of New York – featuring Deas’ A&E-clad feet dangling from a helicopter – that any photography fan would be swooning over.

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And what about their next-stage plans? Team Disch are eager to branch beyond socks, eventually. For now, though, it’s all about delivering a premium product and building a strong customer base that they can learn from.

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Want to get your feet in a pair of Ace & Everett’s textured foot-warmers? Shop their wares right here.