Champions of ‘backward design’, Good Thing is equal parts design think tank and manufacturing playground. Inverting design principles to achieve unusual, minimal forms with intuitive functionality, founders Jamie Wolfond and Sam Anderson work with an ever-changing roster of emerging and established talent to ensure that each design the Brooklyn-based brand puts out is shaped by diverse perspectives.
Hacking the design process to produce thoughtful wares without unused materials left behind, Good Thing’s ethos is one fueled by purpose. It’s this philosophy that’s led them to manufacture their products in-house, a hands-on effort that helps determine how much material they need, and how they can rework something if it seems needlessly wasteful.
Take the Easy Mirror, for instance – rather than using additional materials, nuts and bolts for the stand, it balances on a sliver of its own reflective steel surface. Similarly, the General Series places handles in the center of buckets, trays and bowls, rather than on opposing sides, for balance and function.
Founded in 2014, they’ve already started taking the design community by storm. Appearing on the shelves of gallery retailers like MoMA and the Whitney, there’s no doubt that the world’s ready for Good Thing’s considered, elegant, affordable design.