As a budding brand who is trying to find a factory, market your product, and build new business connections, you’ll likely be spending a lot of time in your inbox. To send out emails more efficiently and be able to reach as many people as possible, categorized email templates can be of great help. We surveyed our team and came up with these top 5 email templates that brands should have stored in their inbox.
1. Press outreach
Subject: [Brief Company Description, e.g., Maker’s Row Facilitates American Manufacturing]
Hi [recipient’s name],
I recently read a few of your articles in [publication] and I’m reaching out to you because I think that my new venture in [describe your company briefly] would be of interest to you.
[Describe your company in full: e.g., Maker’s Row is a new tech startup that connects American manufacturers with entrepreneurs and businesses that make products. Our primary mission is to revive local manufacturing, and to empower the next generation of businesses that will be able to easily find the right factory closer to home rather than outsource abroad.]
I would love the opportunity to speak with you in greater detail about our company.
Sincerely,
[Your name]
Further reading: “How to Get Press“
2. Requesting an introduction
Subject: Introduction to [business connection’s name]
Hi [recipient’s name],
I’m thinking about collaborating with [business connection’s name] on [briefly describe the purpose of your introduction]. Would you feel comfortable introducing me? If you are, I included a short paragraph about [your company name] to make it easier!
[Describe your company in full: e.g., Maker’s Row is the startup that is modernizing Made in America – from the way products are designed and produced to how they are sold. The marketplace has already connected over 90,000 brands to US-based manufacturers. The founder, Matthew Burnett, is a Detroit native and serial entrepreneur who has previously launching multiple consumer brands. The team is growing fast and has a full array of engineers, marketers, and operators.]
Sincerely,
[Your name]
Further reading: “How to manufacture your own luck“
3. Messaging a factory
Subject: Looking to Produce [description of project (e.g., 500 Wool Dress Socks)]
Hi [recipient’s name],
I am the owner of [your company name], [brief summary of your company and what you need: e.g., a medium-sized business in Los Angeles that designs men’s apparel. I’m looking for a manufacturer to help me produce wool dress socks.]
Attached you will find my tech pack which includes the measurements, materials, colors, trim, grading, labels, tags, etc. I require for [your product]. I am looking to produce [unit number] units.
I need assistance in the [stage of process]. I’m working with a budget of [unit dollars]/piece, coming out to [total dollars] total.
Does this project seem feasible, and what would you recommend as next steps?
Sincerely,
[Your name]
Further reading: “How to Message a Factory”
4. Event partnership
Subject: [recipient company] <> [your company] Event Partnership
Hi [recipient’s name],
I am the owner of [your company name], [brief summary of your company]. We’re hosting an event in which we’d love to promote you to [describe your community: e.g., our community of business owners and influencers].
The event is [describe event: e.g., a panel of 5 Made in New York entrepreneurs discussing their experiences growing their business, taking place on November 16th from 6:30-8:30 pm].
In our partnership with you, we’d be looking for: [summarizing what you’re asking for: e.g., catered appetizers for 40-60 guests].
We’d love to offer: [summarize what you’re offering: e.g., 2 tickets to the event, 5 mentions of your company on social media before the event, your logo on on all promotional materials and emails preceding the event, verbal mention at the event closing, and the opportunity to post on our blog on a topic relevant to Made in America.]
I’ve attached more details about the event and the partnership to this email! Let me know if you have any questions!
Sincerely,
[Your name]
Further Reading: “11 Ways to Promote Your Next Event”
5. Sales pitch
Subject: [your company] Products for [recipient company]
Hi [recipient’s name],
My name is [your name] and I am the owner of [your company] – we recently released our collection of [your product line], and I think they would do great in your store.
Here are some important details about our product:
- [include details: e.g.
- No minimums
- Free Shipping
- Made in the USA
- Our iPhone backs are great for those that don’t like to use a generic bulky case, but would still like some stylish protection.
- They go on with an adhesive which can be easily removed without residue and leaves sufficient space for the iPhone camera flash to shine through.
- Line sheet is attached
- There are 25 designs to choose from
- Our coin purses are made out of rich, high-grade leather
- Each piece is individually cut, branded, and inspected to ensure the highest quality. The edges are hand-painted and the interior is soft suede. Made from cow hide, a byproduct (the rest of the cow is used for meat, and the even bones are used for fertilizer!). Dimensions: 3.25″ x 4″
- Line sheet is attached]
Let me know if you would like further information. Looking forward to hearing back!
Sincerely,
[Your name]
Further reading: “5 Ways to Get More Product Sales“
ADDITIONAL TIPS
Here are some additional guidelines to keep your emails effective and ensure a high response rate:
- » Title: Include a descriptive subject line. “Leather Belt Manufacturing Request” might work better than “Request.”
- » Short and sweet: Your recipient is likely as busy as you are, so keep emails to the point.
- » Do you homework: Show that you know something about the person or their company, and make it as easy as low-effort as possible for them to respond to what you need.
- » Draw Connections: Remind the recipient of how you met them or how you came across their contact info. In other words, explain your connection to them.
- » Remember attachments: Attachments are a good way to include more detail without packing it all into the email. Don’t forget to include the attachment if you’ve mentioned one.
- » Double check: To leave the best impression, avoid any spelling or grammar errors.
