Crystal Etienne joined co-founder and CMO Tanya Menendez for a Maker’s Row Live Q&A last week to answer your questions about starting an apparel line and scaling your business.
Last year, Crystal left a six-figure salaried career as a financial operations controller with no design or fashion background to write the patent for Panty Prop. She did not expect to become one of New York’s top three functional underwear so fast selling 15,000 units within one month of launch.
Now, Crystal has successfully released an underwear and swimwear line. She is currently working on her third venture: tights. Here are the top tips she has learned on her journey of launching and growing PantyProp.