4 Hispanic Brands That Represent the Culture

In honor of Hispanic Heritage Month, we wanted to take un poco de tiempo to feature some fashion and cosmetics brands that are paving the way for creative, cultural expression. The following 4 brands on the rise are created by hispanic women for la cultura.

Viva La Bonita

Spanglish streetwear with Cali vibes.

Founder of Viva La Bonita, Rachel Gomez, grew up in a Mexican-American home in Los Angeles during the 90’s and you can see the influence its had on her through her brand. Viva La Bonita’s bold, iconic, and stylish street-chic style will have any Latina proud to show off their roots.


Hija de Tu Madre

Mexican-culture clothing made for confident mujeres. 

Patty Delgado founded Hija de Tu Madre to celebrate “the beautiful mess that is being Latinx.” Her American classic denim and Mexican inspired staple pieces capture the cultural crossroads of the Hispanic American.


  This #laborday I’m grateful for the emotional labor from my fellow mujeres. 💕 📸 @aaronsolo   A post shared by Hija de tu Madre™ (@hijadetumadreshop) on

Reina Rebelde

Making a bold statement with cosmetics.

Regina Merson created a cosmetic line for the bilingual Reina Rebelde. Reinas that celebrate their beauty but also embrace their fierce, grit rebelde will enjoy her line of versatile products.

Our morning ritual — un panecito, un cafecito y muchos toques de Reina Rebelde 🥐☕️💄 A post shared by REINA REBELDE® (@reinarebelde) on

 Venessa Arizaga

Classic fashion meets tropical style-jewelry.

Venessa Arizaga is a Puerto-Rican American contemporary jewelry designer was inspired by a 2008 trip to Puerto Rico to start hand-making jewelry that reflected the natural items of the beaches and relaxed island culture. Her designs include colorful silk threading, weave seashells, natural stones and a mix of her own charms.

Inspired to Start Your Own Line? We’ll Show You the Ropes!

Academy (Large)

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