Why Email Marketing Matters for Fashion Brands
Fashion startups use email marketing as one of their strongest tools to engage customers, drive sales, and build relationships that last a lifetime. But standing out is a challenge for some startups.
Maker’s Row helps fashion businesses connect with manufacturers, but an effective email marketing strategy ensures those products find the right audience. In this article, we will discuss five essential strategies that can improve Email Marketing for Fashion Brands and increase engagement.
1. Personalize Your Emails for Better Engagement
People respond better to emails that feel personal. Personalized emails can boost open rates by 26% (HubSpot).
How to Personalize Emails:
✅ Address subscribers by their first name.
✅ Recommend products based on past purchases.
✅ Send exclusive deals to loyal customers.
💡 Example:
A fashion startup selling handbags can send an email saying:
“Hi Sarah, we noticed you love our leather totes! Here’s a special 10% discount just for you.”
🔹 Tip: Use automation tools like Mailchimp or Klaviyo to segment and personalize emails effortlessly.
2. Write Attention-Grabbing Subject Lines
A compelling subject line determines whether an email gets opened. 47% of email recipients open emails based on the subject line alone (OptinMonster).
Examples of Engaging Subject Lines:
📩 “Flash Sale! 24 Hours Only – 20% Off”
📩 “Your Favorite Dress is Back in Stock!”
📩 “New Arrivals Just for You – Shop Now”
🔹 Tip: Keep subject lines under 50 characters to improve readability on mobile devices.
3. Use High-Quality Visuals to Boost Engagement
Fashion is a visual industry—so your emails must be visually appealing. Emails with images, GIFs, or short videos get 80% more engagement (Venngage).
Why Visuals Matter in Email Marketing
| Visual Element | Engagement Increase |
| High-Quality Images | 42% |
| GIFs & Animations | 72% |
| Short Videos | 80% |
🔹 Tip: Use tools like Canva or Adobe Spark to create professional-looking visuals.
4. Optimize Your Emails for Mobile Users
More than 60% of all emails are opened on mobile devices (Campaign Monitor). If your emails don’t look good on a smartphone, subscribers might delete them immediately.
Checklist for Mobile-Friendly Emails:
✅ Use a single-column layout for easy scrolling.
✅ Keep subject lines under 40 characters for better visibility.
✅ Use large buttons for CTAs (e.g., “Shop Now” instead of tiny text links).
✅ Test emails on different devices before sending.
🔹 Tip: Responsive email templates from Mailchimp or Klaviyo can ensure mobile compatibility.
5. Include a Strong Call-to-Action (CTA)
Your emails should guide the reader toward taking action, whether it’s making a purchase, signing up for a sale, or following your brand on social media.
Effective CTA Examples:
🛍️ “Shop the Collection Now”
🎉 “Get 15% Off – Use Code: FASHION15”
📲 “Follow Us on Instagram for Exclusive Drops”
🔹 Tip: Position your CTA above the fold (near the top of the email) so readers see it immediately.
How Maker’s Row Can Help Fashion Startups
A great email marketing strategy is essential, but so is finding the right manufacturer. Maker’s Row connects fashion startups with trusted manufacturers and suppliers for everything from small-batch production to full-scale manufacturing.
Strong email marketing coupled with quality production means that not only does a brand get to make great products; it now also has the means to confidently get them in front of the right customers.
Final Thoughts
Email Marketing for Fashion Brands is one growth strategy. Personalizing content, writing great subject lines, using captivating images, ensuring it looks good on mobile, and maintaining clear CTAs will help fashion startups convert customers from here on out.
Ready to take your fashion brand to the next level? Start implementing these email marketing tips today!
📌 For more insights, visit Maker’s Row for sourcing and production solutions.
Shruti Ghosh
Shruti Ghosh is a skilled Content Writer with over three years of experience in creating high-quality, SEO-friendly content. She has a keen eye for detail and a passion for storytelling, making her a valuable asset for brands looking to enhance their digital presence. Shruti specializes in a range of topics, from fashion and lifestyle to technology and business. Her work is characterized by thorough research, clear communication, and a commitment to delivering value to readers. When she's not crafting compelling content, Shruti enjoys exploring new trends in digital marketing and honing her skills in the ever-evolving world of content creation.
This was such a great post! I’m getting started on some of these this week.
it is a nice blog. i have also a blog http://handsomeworld2016.blogspot.com/