July 12th, 2018
Brighten your workplace and your sales projections with colorful uniforms. Let ShirtMax…
July 2nd, 2018
Writing a post-event report is important because it gives you valuable insights into how well things went, and how things can be improved…
June 8th, 2018
Ignore the decor, general theme, location and various attendees…and you’ll realize that every trade show or user conference is…
June 5th, 2018
Patents have helped to propel big ideas into the marketplace and the advertising of those patents have created a special niche in the mind…
May 1st, 2018
By: Heather Lomax Mother’s Day isn’t just a way to celebrate the woman who brought you life or raised you from a young age. It’s also…
April 30th, 2018
Author: Nikaela Jacko Redd, Esq. Today’s fashion brands are using celebrities and social media personalities on social media platforms…
April 9th, 2018
You can produce the most beautiful items, but if your branding doesn’t match the quality, your potential customer will click right off of…
April 3rd, 2018
Subscription boxes and services are a convenience that is all the rage. People look to…
March 15th, 2018
Maximize the hard work you did to launch a pop-up by following this list: see a return on your investment of time and money–sell more…
February 22nd, 2018
Getting your product presentation on TV can be difficult – but especially so if you’re…
February 15th, 2018
Subscription boxes are recurring physical deliveries of curated niche products eagerly awaiting your perusal on the doorstep every month or so. Boxes are purposefully packaged to delight and…
May 25th, 2017
Content marketing is one of the best and cheapest means of promotion for small…
March 30th, 2017
Ellen Borza is a Senior Online PR Specialist with Web Talent Marketing, a full-service…
October 21st, 2016
Let’s face it people, as far as social media is concerned, Instagram has become the key platform of the fashion industry for both brands…
August 30th, 2016
If you’ve ever watched an episode of Maker’s Row Live you’ll know that one of the questions we always ask guests is “what is your marketing strategy?” You’ll also know that the answer…
June 13th, 2016
Often in business, terms are interchanged for each other: brand vs. product, objectives…
June 5th, 2016
When I first started my apparel line, the most important goal besides the design and…
June 4th, 2016
On May 18th Mitz Accessories successfully funded its new gender-equal kids clothing line on Kickstarter by 108%. We raised $37,916 with 367 backers in 30 days. During our campaign we utilized cross…
May 28th, 2016
A brand’s spirit and personality, or Brand DNA, makes up the true identity of any company. For fashion brands in particular, remaining true to this brand identity is crucial for long-term…
April 30th, 2016
Derek Robinson is the CEO and Founder of TopNotchDezigns, one of the top web design and development companies offering custom web design,…
March 14th, 2016
For first access to resources for design, production, and starting a business, join our daily blog mailing list! Today’s consumers want to know not just what your company does, but who you are,…
February 24th, 2016
Why a Niche is Important Your product occupies a niche when its unique features and image are properly positioned within the…
January 26th, 2016
Syama Meagher, CEO Scaling Retail, is the retail consultant for fashion brands and retailers. Check out their giveaway for Launch My Brand, a course to help you in sales and marketing. Email is…
January 21st, 2016
Facebook I have 2 tips here for you, but they work together: engage your fans AND pay to…
January 3rd, 2016
Syama Meagher is the CEO of Scaling Retail, where she helps brands launch and grow. Follow her on Instagram, YouTube, Twitter &…
January 2nd, 2016
As a new brand, thinking outside of the box to develop a marketing plan can be critical to success. Being a startup, you may not have all…
December 26th, 2015
Launching your own product takes more than a background in design – it also requires familiarity with business fundamentals. Luckily,…
December 6th, 2015
The holiday season’s spirit of gift shopping and giving is a prime opportunity for startup brands to showcase their products as…
November 24th, 2015
Last week, Maker’s Row and General Assembly collaborated on a panel event featuring Made in NY entrepreneurs within the design and…
November 22nd, 2015
Matt Taylor is the CEO of Tracksmith, a largely American-made apparel brand for…
November 2nd, 2015
After months of late nights, sketching, ideating, overseeing production and learning more new lingo than you thought possible, your apparel…