Having a great product design is as important as having good web design. Here’s why (with examples)!
You have probably heard it million times that a good design is essential for every business. But why does a good design matter?
Let’s first know what makes a good design so that we are on the same page.
In simple words, there is an intangible value to a good design. It is way more than getting potential customers remember your brand name or lower your bounce rate. A good design echoes professionalism, proficiency, and passion. When it comes to your business or company your design is what speaks on your behalf when you can’t talk to the customers yourself.
Now, Let’s take a closer look at Why a Good Design Matters.
1. A good Web Design = good market value + consumer trust
Your website is the most important marketing tool in your arsenal. When a visitor reaches your website, a single glance can turn the visitor into a customer or can push that person to click away.
Again, a good website design is not limited to the look and feel of the website rather also focuses on the usability of the website. Thus, a good website design not only looks good but also communicates well with the users in terms of functionality.
On the other hand, a poorly designed website interferes with the user-experience and often is hard to trust. Thus, we can say that a poor interface design often results in rejection.
For Instance
Dropbox tops my list as an example of good website design. Let’s know what makes it brilliant:
Its website design is simple and gets straight to the point. Homepage supports a simple yet powerful sub-headline that allows users to figure out what Dropbox really does in a jiffy.
Further, it’s homepage design uses lot of white space, a large & relevant image with supporting copy and a compelling call-to-action that says “Try free for 30 days”
Image Courtesy — Hubspot
2. Product Design
Product design makes an integral part of product marketing and this is what differentiates your brand from others. To sell your product effectively, you need a compelling product design in place.
Product design refers to the way you present the features and benefits of the product in front of the consumers. A good product design can give you an edge over your competition.
As many people make product decisions on the basis of product design especially when they get many options to choose from. Your product must be competing with several products in the market with same features and benefits but a better product design can make your product more salable.
A simple change in the product design can boost or drop your product’s sale. Let’s dive deep at this point. For instance – Desktops & Laptops are two different product design of same product-personal computers. However, we have witnessed in the recent years, sales of desktops have declined majorly whereas laptops are enjoying more market share. This all is the result of a simple change in the product design.
For Instance
Three indisputably game-changing products by apple; Firstly the release of iPhone in 2007, followed by iPad a few years later and recently mini iPad in 2012. All apple products are an example of great product designs. These products are pleasing to the eye, easy to use, and comes packed with unique features.
3. Good product packaging = Increased sales
Here we can go by the old adage, ‘A book is judged by its cover’ in the same way your product is judged on the basis of its packaging design. Though many consumers may not entirely judge a book by its cover they surely make a snap judgment about the product based on the packaging design.
Good packaging design can change the perception of your product. Even a minor change can make a huge difference in how a product is perceived and consumed by your customers. So, you need to take calculative design decisions when it comes to product packaging.
PakFactory, a leading custom packaging company, suggests that a great packaging design is the mixture of an attractive design & a clear brand message. An attractive design catches the eye of your target audience whereas brand message provides relevant information about your product.
When a product is kept on a shelf or hanging on a rack, it is competing with several other products, here, packaging design is what makes it stand apart. A good packaging design makes an emotional connection with the audience and persuades the consumer to buy it.
The new packaging of Smirnoff Caipiroska ( a Brazilian drink) is an excellent example of good packaging design. To launch the new fruit flavors of this drink, the company created bottles using the texture of the fruit to show different flavors like berries, lemon and passion fruit. This product design was a hit with the consumers as they could enjoy the unique experience of peeling a drink made of fruit.
Image courtesy — boredpanda
4. Good Design makes your brand memorable
In the present times, a good design is not optional rather a critical part of the brand building. Design techniques like the use of a prominent or lively color, a unique layout, a refreshing concept, are all those design elements that can trigger a memory in the minds of your audience and make your brand memorable.Again a good design creates a consistent visual language and establishes an instant connection to your products,
Again a good design creates a consistent visual language and establishes an instant connection to your products, services, and offerings.
On the other hand, poorly designed branding material be it your company logo, business card, brochures, represents an unprofessional image of your business and pushes people away.
Related Reading: How to Build a Website with Zero Experience & Less Than $200 | Why Your Brand Needs A Great Website | E-Commerce Guide for Small Businesses
5. Design makes a first good impression
As per a study by ProBlogger, designers have only 50 milliseconds to make a good first impression. There are thousands of products, services and brands competing for the attention of customers, what makes them distinctive is a good design.A good design is like the first handshake you have with a prospective client that makes you decide whether you would like to further this meeting in the future or not. Was it warm & friendly, was it firm or businesslike?
A good design is like the first handshake you have with a prospective client that makes you decide whether you would like to further this meeting in the future or not. Was it warm & friendly, was it firm or business like?
6. Good design ensures your content remains user-friendly
A good design is beyond the attractive aesthetic, it is powerful and drives conversions. Design keeps the content user-friendly in many ways such as:
- Before a visitor reads your content, a good design communicates with them. It guides users, where your eyes should go first on a page and highlights important information where the reader needs to spend more time.
- Makes use of typography, varied font sizes so that the messaging comes across in a powerful way. Further, it reinforces the message in context with interesting imagery and color.
- In other words, design acts like a translation service that simplifies the complex language be it data, software capabilities, information etc. by translating them into an easier to digest and understandable format.
7. Design of your Label
When it comes to product selling, there are many aspects that go into making it a success. One such aspect is product label; the quality & design of your label makes a big impact in making a positive perception about your product.
The label of your product is no less than your sales pitch to your potential customer and it can make all the difference between a buy or a pass.
An effective label comes with a good design that looks captivating, interesting and is packed with all relevant information a buyer needs to make an educated purchase.
No wonder label designing is an integral part of product marketing and plays a critical role in the branding of the product.
For Instance — Innis & Gunn (a Scottish beer brand) is a brilliant example of an effective label design. You can see all relevant details on their label and besides information, their label design is amazing invoking both classic & modern aesthetic. Further, the label also shows some classic illustration elements that catch everyone’s eye.
Image Courtesy — Creativebloq
8. Mobile App Design
With over a million different apps on the market, competition in the app market is fierce. The best way to make your app stand out is by its design. The first thing that users notice in an app is its creative design. Before users download any app or test it or learn about its functionality, the initial visual impression is the first thing that they notice. Thus, having a good mobile app design acts as a building block of your marketing.
Mobile app design implies not only to the way an app looks like rather is about its interaction design. Interaction design consists of user-interface design (UI) and user experience design (UE) that focus on giving a seamless user experience and satisfying customer needs. Thus, your mobile app design is crucial in determining the ultimate success of your app.
For instance — Elevate is an educational app and has been awarded by Apple in the year 2014 as app of the year owing to its smart design and great functionality. The app is specifically designed to improve speaking skills, math skills, memory and more. This app has made learning bit more fun, all icons are colorful and beautifully crafted, truly stunning interface that is simple yet powerful.
Image Courtesy — mofluid
9. Social Media Design
Social media has exploded in the previous few years in a way that it has become an influential part of marketing for every business. However, everyday consumers are flooded with the likes, tweets, texts, and tags on their social media platform. Hence, the attention span of the audience is decreasing, making it more difficult for brands to grab the attention of their audience. To make an outstanding social media presence, brands need to up their design game on their social media pages.The design of your social media pages on different platforms is crucial for building brand awareness of your company. Here, the different design elements come into play such as the consistency of cover images, how company logo is placed,
The design of your social media pages on different platforms is crucial for building brand awareness of your company. Here, the different design elements come into play such as the consistency of cover images, how company logo is placed, the design of posts, images or videos, you share on these platforms all these elements helps you in building a brand image.
For instance — Oreo makes a good example here. Oreo always shares the most out-of-the-box ideas of how Oreo cookies can be consumed.
Throughout their social media platforms, all their images, and posts follow a consistent design. Due to this, the brand has been able to garner a whopping amount of followers.Once you start noticing their page, you will realize their design is so catchy & consistent that if you see their post shared in your news feed or somewhere
Once you start noticing their page, you will realize their design is so catchy & consistent that if you see their post shared in your news feed or somewhere else, you would be able to remember it. Thus, they have been able to make their brand memorable with the good design. Hope, you have no doubts about the power of good design in social media anymore.
Before you take the plunge, we advise that the first thing that attracts user’s attention is the visual appeal of your social media page.
Image Courtesy — niswey.com
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