The role of packaging has become increasingly connected to the success of a product. Think about a recent purchase. Why did you choose one product over a similar one? It may just have been the packaging.
Packaging can be your easiest marketing tool and play an integral role in building your brand. Making sure your product stands out is just as important as what’s inside the packaging. In today’s marketplace, it pays to be different. Here are five unique ways to make your packaging work for you.
5. Tie it to your product’s functionality
Panasonic’s earbuds packaging simply and effectively communicates the purpose of its product. The symbolic visual explains it all with no description necessary. This is a playful way to use packaging design to convey a practical message about your merchandise.
4. Blow your customer’s mind
Placed in a pressurized air package, the Nike Air shoe makes an impact on all. Not only is this packaging an innovative way to portray the “revolutionary cushioning” of the shoe itself, it’s also just so cool. The Nike Air really does come in Nike air. Mind blown.
3. Make it reusable and eco-friendly
Producing an e-commerce clothing line? You still want your packaging to stand out when it arrives at your customer’s door. Hangerpak is a packaging concept that allows shipment of clothing in a package that has an added functionality. Follow the simple instructions on the eco-friendly packaging and voilà!, a fully functional hanger emerges to display your new shirt.
2. Add a personal touch
Adding a little extra to your packaging will make your customer feel valued and experience an emotional connection to your product! Song & Dance Jewelry, a brand on Etsy, adds a personal touch to every piece sold by including a celebration of your purchase in each box.
1. Get your customers to do a double-take
In this creative example, Weird Clothing Co. packed its meat print beach shorts into none other than grocery store meat packaging trays. This packaging is a great challenge to the status quo, a concept that is sure to inspire curiosity in your customer.
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