Even after the initial boom engendered by the COVID-19 pandemic, the casual wear category remains sustainable. Shapewear trends and improved basic products, as well as elevated comfort demands, are all over social media, stores, and the runway. This has been fuelled by increased demand, among other things, because knitwear forms an integral part of these trends, making it an essential driver behind the growing leisure wear market. According to retail analytics platform Edited, the number of sold-out luxury knitwear items across brands and retailers in the US and UK increased by 45 percent (approx.) over the past 12 months.
Brands that previously overlooked knitwear are now adjusting their product lines to include more pieces to satisfy the rising demand. However, this shift comes with challenges. Knitwear is recognized in the industry for its lengthy development and production process. Developing it involves not only designing the shape, but also crafting the material itself using different stitches, techniques or thickness levels. Moreover, the normal long sampling lead times give the impression that the category is tough to control.
Why Leisurewear and nightwear are Thriving
The shift towards more casual and comfortable clothing started during the pandemic and shows no signs of slowing down. Consumers are now seeking apparel that equally combines comfort and style, and leisurewear is ideal for this. It remains a profitable market for businesses to take advantage of due to sustained propensities for enhancing basics and body-shaping outfits.
Elevated Basics and Shape wear Trends
The trend of elevated basics includes high-quality, versatile pieces that can be worn both at home and out in public. In addition, shapewear has gained popularity, driven by celebrities and social media influencers. These trends contribute significantly to the growing demand for leisurewear.
Knitwear’s Role in Leisurewear
Its comfort and versatility have made knitwear a mainstay in leisurewear. Knitwear offers a range of options for consumers, from warm sweaters to stylish cardigans, hence offering customers alternatives in fashion and finding the right balance. The real problem for producers lies in manufacturing such types of garments quickly enough without compromising their quality.
The Importance of Sustainability
Sustainability is a major concern for modern consumers. Brands that focus on sustainable practices, such as using eco-friendly materials and reducing waste, are more likely to attract and retain customers. This is particularly relevant in the knitwear segment, where sustainable production methods can set a brand apart.
How to Capitalize on the Market
To capitalize on the thriving leisurewear market, brands need to focus on several key strategies:Â
1. Partnering with Custom Clothing Manufacturers
Partnering with custom clothing manufacturers allows brands to produce products in a way that is both cheaper and faster. As compared to other manufacturers, most of these manufacturers take less time to be able to accomplish this task or any other task for that matter. Additionally, they have a higher level of regulation in their production, which ensures that the products they produce will meet certain standards desired by clients.
2. Exploring White Label Clothing Manufacturers
White label clothing manufacturers provide an excellent opportunity for brands to expand their product lines without the need for extensive development. By leveraging existing designs and focusing on branding and marketing, brands can quickly enter the leisurewear market and capitalize on current trends.
3. Finding a Clothing Manufacturer
For achievement in the leisure wear market, it is imperative to find the right clothing manufacturer. Producers known for making fine quality knitted garments as well as other types of relaxed dresses are the ones such firms should go for. Platforms like Maker’s Row can enable brands to find trusted producers.
4. Developing Private Label Knitwear
Selling personal label knitwear is one of the advantages of the current demand for leisurewear. This is known for enhancing brand equity as well as increasing profit margins. By creating high-quality, sustainable knitwear, brands can differentiate themselves from competitors and appeal to environmentally-conscious consumers.
Conclusion
With the growing market for casual wear, now is the perfect time to get involved. Brands can capitalize on the thriving leisurewear market by partnering with custom clothing manufacturers, exploring white label options, and focusing on sustainable practices.
With the right strategies and partners, brands can create high-quality, stylish leisurewear that meets the growing demand for comfort and fashion.Â
Are you a brand looking to turn your creative ideas into reality with high-quality manufacturing partners? Begin your search on Maker’s Row today to find the ideal manufacturing partner to bring your product vision to life. Get access to a vast network of experienced manufacturers, designers, and industry experts ready to collaborate and turn your vision into reality. Whether you’re a startup or an established brand, our platform provides the tools and resources needed for innovation and growth. Â
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