Gina Principato

New York, NY

Co-Founder at Avantūr

I’m a lover of fashion and all things new. Always the creative one, I began sewing with my mom at age 10, finding clothes to be an important and defining medium of self-expression. A Wharton MBA with a passion for design, today I want to help every woman to express herself through timeless investment pieces with a little bit of edge.

Written by Gina

Apparel

When Your Data Tells You to Stop Making a Product You Love

March 31st, 2016

When Wei and I launched our women’s outerwear brand Avantūr, we started with coats because we loved them, and because they were the…
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3 Ways to Fund Your Startup

June 9th, 2015

How do I raise money to grow my business? It’s the question that keeps you up at night. Well, we’ve done the dirty work for you, thoroughly investigating the avenues worth pursuing. Here are the…
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Apparel

When Social Media Just Isn’t Enough: This Might Work

March 31st, 2015

As a new business owner, and self-funded as most of us are, it makes a lot of sense to keep your marketing costs low. Social media is a…
Apparel

Fabric Sourcing Strategy: 3 Tips for New Designers

March 2nd, 2015

As a new designer and business owner, it can be challenging to get all the aspects of your creative, production, and business processes in…
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Apparel

From Sketch to Sample: Creating Avantur

January 13th, 2015

A few months ago, Avantūr was nothing more than an idea. Two friends with a passion for design and a desire to create. Today, Avantūr is…
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Financing your business: Four questions to ask yourself before you spend

September 22nd, 2014

For many designers, a decision to launch a business is very much an emotional one, tied…
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3 Tips To A Successful Partnership

July 24th, 2014

The sense of accomplishment and personal pride you can have when going it alone and blazing a path of entrepreneurship can be thrilling. We all start businesses with that sense of adrenaline, but,…