Syama Meagher

A former buyer, planner and merchandiser for top fashion companies, Syama Meagher is founder and chief retail strategist of the retail consulting agency, Scaling Retail. Scaling Retail specializes in providing businesses with new perspectives and custom solutions via a unique blend of merchandising, marketing and sales.

Agency clients have included the likes of the United Nations and Rhode Resort and Syama is regularly featured by Inc., NPR, WWD and other media outlets. Visit: ScalingRetail.com and follow her on Twitter and Instagram: @ScalingRetail

Written by Syama

Here’s 3 Ways to Launch (and Position) Your Sustainable Fashion Business

May 16th, 2018

To successfully scale up your sustainable fashion business, the first thing you need to…

Reconsidering Strictly DTC Sales? Use These 5 Steps to Make the Switch

April 23rd, 2018

Traditionally, most fashion brands started off as direct-to-consumer (DTC) only as they…
Apparel

Wholesale Trends in 2018: The Rise of Niche Designers

February 12th, 2018

So you’ve known about the trending style directions for 2018 for quite some time – but do you know what the wholesale trends are…

The Ultimate Guide to Defining Your Perfect Product Launch

January 30th, 2018

Launching is a very exciting moment. You only have one chance to launch and if you make a mistake there are no do-overs. How you define a…

The Dangers of Discounting

December 12th, 2017

Who doesn’t love a good sale? And of course it can be a great way to bring your brand lots of attention. But take caution… it isn’t as simple as reducing prices and advertising the…
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Why the Emerging Designer Market Is Thriving and How to Leverage It Today

December 1st, 2017

Attico, Outdoor Voices, Markarian… we can’t seem to ready any industry-related…
Apparel

Starting a Fashion Brand After 40

July 12th, 2017

At Scaling Retail, we’re seeing an influx of more and more talents who are preparing to launch their fashion brands after the age of 40. In fact, they make up 30% of our clients preparing…
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How to Set Prices: Wholesale vs E-Commerce

May 12th, 2017

Pricing is one of the hardest things for a business to do. Here we break down how to price for e-commerce brands and wholesale buyers. I…

How Much Inventory Do You Need To Launch?

August 10th, 2016

Syama Meagher is the CEO of Scaling Retail– the consulting company globally for startup and growth stage fashion business. She…
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How to Start a Fashion Business as a College Student

April 28th, 2016

College is an ideal place for experimentation. A great place to try new things, meet lots of people and to start new businesses. If you are…

How to go from $5M to $50M

February 25th, 2016

To get these blog posts in your inbox, sign up for the Maker’s Row newsletter. Syama Meagher, CEO Scaling Retail, is the retail consultant for fashion brands and retailers. Check out their…

8 Tips to Build Your Email List

January 26th, 2016

Syama Meagher, CEO Scaling Retail, is the retail consultant for fashion brands and retailers. Check out their giveaway for Launch My Brand, a course to help you in sales and marketing.  Email is…
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Product Pricing: Wholesale vs. Direct-to-Consumer

January 3rd, 2016

Syama Meagher is the CEO of Scaling Retail, where she helps brands launch and grow. Follow her on Instagram, YouTube, Twitter &…
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3 Steps to Managing the Entrepreneurial Self

April 20th, 2015

The life of an entrepreneur is hectic, chaotic and can seem relentless. Often times the first thing to go is our mental clarity, eating,…
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6 Strategies to Improve Your Ecommerce Sales Today

March 23rd, 2015

As an emerging or independent fashion brand, it is incredibly difficult to get your fashion website noticed in the endless ocean of fellow…
Apparel

Tips for A Successful Trade Show Follow-Up Campaign

February 22nd, 2015

MAGIC is the world’s largest fashion marketplace, comprised of ten unique communities showcasing the latest in apparel, footwear,…
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Apparel

5 Ways to Get Noticed by Retail Buyers

January 28th, 2015

I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media….
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