As you work on developing the products for your clothing line, don’t forget about the importance of branding, starting with your logo. You need to craft a visual story that compliments the garments that you are producing. You can produce the most beautiful items, but if your branding doesn’t match the quality, your potential customer will click right off of your site.

A logo is a visual representation of a business’s core values. It builds trust. If your logo looks like it was quickly designed in a word document, your are already aligning your core values with fast, cheap work. With ever shortening attention spans, more and more customers are judging a company by a quick glance at their logo. It is important that it conveys your values and uniqueness immediately.

A logo is an invitation to learn more. As we mentioned above, it is the first visual your customer will see and they might make snap judgements about you based on it. But, it is also an invitation. If your logo is visually appealing, they will want to learn more. You are inviting them to click on your products and purchase them.

Your logo defines your brand image as well as your tone.  Your logo is always the first association customers make with a company’s brand and it will be the last. The tone of your logo will mimic how you talk to your customer. For example, are you funny? In your face? Serious? The moment your customer sees your logo, they will be able to anticipate the tone of your overall brand.

There are so many ways to create a logo. You can use a service such as 99designs or you can hire a logo designer or you can go at it yourself. Regardless of what avenue works best for you, here are some tips to keep in mind while creating your logo:

• Determine where it will be used. Is this for a hangtag? For your website? Do you need different variations of your logo for different media?
• Make the text legible. You are a new brand and being able to read the name is key.
• Remember to choose your colors wisely. Keep in mind the emotional responses to each color and how you want your brand to be perceived:
  • Red: Passionate and excited
  • Orange: Energetic and playful
  • Yellow: Accessible, friendly and cheerful
  • Green: Peaceful
  • Blue: Dependable and calm
  • Purple: Cutting edge and creative
  • Pink: Youthful and luxurious
  • Brown: Rugged and serious
  • Black: Classic and luxurious
  • Gray: Balanced and calm

Creating a logo can be tricky! What tips do you have from your experience?