April 9th, 2018
You can produce the most beautiful items, but if your branding doesn’t match the quality, your potential customer will click right off of…
June 19th, 2015
In a global benchmark study, Adobe Data discovered that 75% of people don’t think they’re living up to their creative abilities. On the…
May 2nd, 2015
Your brand must always convey a consistent message and have a recognizable image. Doing this effectively is critical since most people will…
April 27th, 2015
So, you’ve come up with a great product idea, something people need, or will be excited to buy. In this super-saturated market of makers,…
April 23rd, 2015
Creating a brand from scratch is a daunting task with no real prescription for how to do it right. In some ways, a brand is like art—the…
April 7th, 2015
A brand is the essence of all that your work stands for, so every maker and entrepreneur spends a great deal of time to create a good one….
December 15th, 2014
Your logo is the face of your brand. It is how people will define and judge your brand. Thus, it is imperative/ essential to pay close attention to this. A good, appropriate, and appealing logo…