October 13th, 2015
In the luxury marketplace, it’s about selling more than a product; it’s about emotionally and visually creating a world that your…
October 6th, 2015
Pricing your collection is probably one of the most delicate art forms you’ll encounter while working in fashion. Pricing too low may add more potential clients, but at the risk of your product…
September 12th, 2015
I can remember being in love with logos as long as I can remember. There a specific and particular moments in my life that call out to me…
July 16th, 2015
Struggling to name your brand? We feel ya. Apart from being one of the most difficult parts of announcing a new company (you’ll start…
May 2nd, 2015
Your brand must always convey a consistent message and have a recognizable image. Doing this effectively is critical since most people will…
April 27th, 2015
So, you’ve come up with a great product idea, something people need, or will be excited to buy. In this super-saturated market of makers,…
April 7th, 2015
A brand is the essence of all that your work stands for, so every maker and entrepreneur spends a great deal of time to create a good one….
January 9th, 2015
Showing your personality and passion in your product Manufacturing your line is an exciting process as you watch your product unfold and come to life. It’s exhilarating to see the product move from…
December 15th, 2014
Your logo is the face of your brand. It is how people will define and judge your brand. Thus, it is imperative/ essential to pay close attention to this. A good, appropriate, and appealing logo…