July 12th, 2018
Brighten your workplace and your sales projections with colorful uniforms. Let ShirtMax…
June 8th, 2018
Ignore the decor, general theme, location and various attendees…and you’ll realize that every trade show or user conference is…
June 5th, 2018
Patents have helped to propel big ideas into the marketplace and the advertising of those patents have created a special niche in the mind…
April 9th, 2018
You can produce the most beautiful items, but if your branding doesn’t match the quality, your potential customer will click right off of…
April 6th, 2018
Have you been thinking about launching your own apparel brand? When Fashion Nova first launched, they had no idea that they would be…
September 15th, 2017
Chances are, your domestic manufacturing practices have a place in the marketing of your brand and product. For some of you, “Made in…
April 1st, 2017
Over the last few months we have met many manufacturing experts, consultants and…
March 6th, 2017
Lisa Springsteel Dupré owns Launch Your Collection LLC, a one-stop apparel launch company for emerging, established, and celebrity…
October 13th, 2016
Last week on Maker’s Row Live, I had the pleasure of interviewing one of our long-time contributing bloggers, Syama Meagher….
May 28th, 2016
A brand’s spirit and personality, or Brand DNA, makes up the true identity of any company. For fashion brands in particular, remaining true to this brand identity is crucial for long-term…
April 11th, 2016
Is there a difference between a brand and a product? Are they interchangeable? Which should come first? Should there even be a difference?…
April 2nd, 2016
This month, Maker’s Row journeyed to New Jersey to visit Cross Country Box Company, a packaging factory offering high-quality, custom…
March 14th, 2016
For first access to resources for design, production, and starting a business, join our daily blog mailing list! Today’s consumers want to know not just what your company does, but who you are,…
February 24th, 2016
Why a Niche is Important Your product occupies a niche when its unique features and image are properly positioned within the…
February 10th, 2016
The brand I co-founded, Stock Mfg. Co., is officially 3 years old this month. Prior to Stock, I co-founded and ran a startup that was, by…
January 2nd, 2016
As a new brand, thinking outside of the box to develop a marketing plan can be critical to success. Being a startup, you may not have all…
December 19th, 2015
There are hundreds of steps involved in transforming an idea from inside your head to a physical product in your hand and then releasing…
November 23rd, 2015
Scott Killian is the Chief Brand Officer at Playboy, the famous men’s lifestyle and entertainment company. He manages the company’s…
November 22nd, 2015
Matt Taylor is the CEO of Tracksmith, a largely American-made apparel brand for…
November 10th, 2015
USPS delivers the package you have been eagerly awaiting. You ordered the scarf online so you haven’t felt or even seen it in person….
November 6th, 2015
Designing a collection from the ground up is an exciting and challenging endeavor. Not meant for the faint of heart, it takes time,…
November 2nd, 2015
After months of late nights, sketching, ideating, overseeing production and learning more new lingo than you thought possible, your apparel…
October 13th, 2015
In the luxury marketplace, it’s about selling more than a product; it’s about emotionally and visually creating a world that your…
October 6th, 2015
Pricing your collection is probably one of the most delicate art forms you’ll encounter while working in fashion. Pricing too low may add more potential clients, but at the risk of your product…
September 13th, 2015
Starting a business in the apparel industry can be a cash-intensive proposition. Not only do you incur the normal start-up expenses of…
September 12th, 2015
I can remember being in love with logos as long as I can remember. There a specific and particular moments in my life that call out to me…
September 10th, 2015
Exclusively Kristen was born out of necessity: there were few brands that made quality shirts for large-busted women. I had a great…
August 19th, 2015
For years, visual merchandising was solely the domain of brick-and-mortar stores: and why not? The process of exhibiting a store’s wares…
August 8th, 2015
You’re in the weeds of the product details and you’re agonizing over sketches, but there’s another detail to consider, and one that…
July 28th, 2015
Use the data you already have. In putting together a brick and mortar strategy, I’d encourage entrepreneurs to think about the data they…
July 16th, 2015
Struggling to name your brand? We feel ya. Apart from being one of the most difficult parts of announcing a new company (you’ll start…