April 24th, 2015
Designing footwear unlike other products has its limitations. It must work for your feet (Unless you’re making an art statement). At the beginning of every footwear project I carry out, I…
April 23rd, 2015
Creating a brand from scratch is a daunting task with no real prescription for how to do it right. In some ways, a brand is like art—the…
April 21st, 2015
The “build it and they will come” mentality won’t suffice if you want to grow your business and boost your bottom line. You’ll…
April 20th, 2015
The life of an entrepreneur is hectic, chaotic and can seem relentless. Often times the first thing to go is our mental clarity, eating,…
April 15th, 2015
Alfred Lane is a line of long-lasting solid colognes for men, crafted with natural ingredients and exquisite fragrances, designed to be…
April 10th, 2015
Starting a handcrafted goods business is a lot of fun, and can also bring a lot of…
April 9th, 2015
Scough, a Brooklyn made germ and pollution filtering scarf, is looking to fight airborne infection one covered sneeze at a time….
April 8th, 2015
Have you decided to raise funding and/or pre-sell your product on Kickstarter? Amazing. I think it’s a brilliant move. Sharing your…
April 7th, 2015
A brand is the essence of all that your work stands for, so every maker and entrepreneur spends a great deal of time to create a good one….
April 6th, 2015
The retail industry is an ever-changing market and as a manufacturer you have to stay on top of what’s happening in your niche. The…
April 4th, 2015
Google Analytics is a daunting tool. With such a wide variety of data points collected, metrics to track, and reports to analyze, it’s…
April 3rd, 2015
I was only 25 when I opened my retail store in Chicago selling my womenswear collection. I designed everything in the boutique and had it…
April 2nd, 2015
Starting a successful clothing brand can be done. But does it take a disruptive idea or…
March 31st, 2015
As a new business owner, and self-funded as most of us are, it makes a lot of sense to keep your marketing costs low. Social media is a…
March 23rd, 2015
As an emerging or independent fashion brand, it is incredibly difficult to get your fashion website noticed in the endless ocean of fellow…
March 21st, 2015
For some a home office is a lifestyle choice, and for others it’s a financial necessity. If you are setting up or re-working your home…
March 18th, 2015
Branding involves relaying a consistent message across all of your channels of communication with your target audience. This message should…
March 17th, 2015
The apparel and fashion industry is constantly changing. The entire industry is based on…
March 14th, 2015
Do you need to cut waste from your workflow to grow your business more efficiently? Most…
March 4th, 2015
Retail is an industry driven by results. There isn’t a magic formula, especially since consumer wants and needs change constantly. While…
March 3rd, 2015
When you are your own boss, staying productive is in your hands. This is a double edged sword, sometimes resulting in unfocused or…
March 2nd, 2015
As a new designer and business owner, it can be challenging to get all the aspects of your creative, production, and business processes in…
February 24th, 2015
“Should I sell to department stores or boutiques?” This is a common question design entrepreneurs ask. The argument is strong for both…
February 22nd, 2015
MAGIC is the world’s largest fashion marketplace, comprised of ten unique communities showcasing the latest in apparel, footwear,…
February 16th, 2015
As an up-and-coming entrepreneur, I founded my business with just $24,000 in startup capital. I stretched it as far as it could go. I’ve…
February 14th, 2015
There are hundreds of ‘How-To’ articles out there, from starting a collection, to succeeding as a designer, to growing your…
February 11th, 2015
If you want to know when the fashion industry first became digitalized, think Donna Karan. In early 2007 fashion editors around the world…
February 1st, 2015
The old adage “work smarter, not harder” is more than a business cliché. As anyone who runs a company would tell you, every second…
January 29th, 2015
It’s been a little over two years since we launched Mizzen+Main with the goal of becoming the next great American brand. I get asked a lot of questions about starting a company, about bringing…
January 28th, 2015
I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media….
January 23rd, 2015
Before I launched my collection I had no idea how jewelry was actually made. I thought a jeweler’s bench was something that you sat on, Hephaestus-style, and the process was some shiny mystical…