January 21st, 2016
Facebook I have 2 tips here for you, but they work together: engage your fans AND pay to…
January 20th, 2016
PR agencies can cost thousands of dollars per month, and as a business owner, it’s tough to know if it will be worth it. Press can impact…
December 6th, 2015
The holiday season’s spirit of gift shopping and giving is a prime opportunity for startup brands to showcase their products as…
November 2nd, 2015
After months of late nights, sketching, ideating, overseeing production and learning more new lingo than you thought possible, your apparel…
August 4th, 2015
Here’s an almost $64,000 question: should you be hiring a PR agency? With billing often running at thousands of dollars per month,…
March 31st, 2015
As a new business owner, and self-funded as most of us are, it makes a lot of sense to keep your marketing costs low. Social media is a…
September 26th, 2014
Social media is a free marketing tool every business owner should keep in their arsenal. In today’s tech filled world, social media has…
August 28th, 2014
Social media is essential for any brand, but especially startups looking to differentiate themselves in a cluttered marketplace. When…
June 10th, 2013
At some point, most designers will ask themselves the same question … “Should I hire a publicist or PR agency?” The role of a publicist is often misunderstood and difficult to define. Our…
November 16th, 2012
For part 2 of our blog series ‘Top Tips for Designers’, we spoke with Nicole Giordano, founder of StartUp Fashion. Nicole has worked in the textile and fashion industry for over a…