June 14th, 2016
“The accuracy of color is critical in design. Because what you see on your monitor is never what will appear on a printed sheet,…
December 22nd, 2015
One of the trickiest categories to source includes buttons, zippers, and other hardware. As always, the devil is in the details. Jay…
August 19th, 2015
For years, visual merchandising was solely the domain of brick-and-mortar stores: and why not? The process of exhibiting a store’s wares…
August 8th, 2015
Grown-up games meet lively decor at Fredericks & Mae, a brand that delivers considered pieces emerging from a tumult of color and…
December 15th, 2014
Your logo is the face of your brand. It is how people will define and judge your brand. Thus, it is imperative/ essential to pay close attention to this. A good, appropriate, and appealing logo…