June 29th, 2015
Starting a business is hard enough, but imagine having to rebrand after being in business for less than 6 months! The first cease and…
June 12th, 2015
A disorganized or confusing line sheet could cost you a sale! Line Sheets are an integral tool for any designer or brand looking to…
June 11th, 2015
He designed a ‘New York’ inspired sneaker for Nike back in 2005 and has spent the…
June 8th, 2015
Whether it’s high-tech wearables or reinventing a fashion staple, you are an inventor, an engineer, the architect of your design. Those…
May 8th, 2015
Join our blog mailing list to receive a new post in your inbox each day! When it comes to getting found on the Web, content is king—if…
April 28th, 2015
I’ve always been fascinated with the way goods used to be made, the tradition, craftsmanship, and pride that was synonymous with American manufacturing. I run a leather camera accessories company,…
April 27th, 2015
So, you’ve come up with a great product idea, something people need, or will be excited to buy. In this super-saturated market of makers,…
April 23rd, 2015
Creating a brand from scratch is a daunting task with no real prescription for how to do it right. In some ways, a brand is like art—the…
April 7th, 2015
A brand is the essence of all that your work stands for, so every maker and entrepreneur spends a great deal of time to create a good one….
April 3rd, 2015
I was only 25 when I opened my retail store in Chicago selling my womenswear collection. I designed everything in the boutique and had it…
April 2nd, 2015
Starting a successful clothing brand can be done. But does it take a disruptive idea or…
March 31st, 2015
As a new business owner, and self-funded as most of us are, it makes a lot of sense to keep your marketing costs low. Social media is a…
March 18th, 2015
Branding involves relaying a consistent message across all of your channels of communication with your target audience. This message should…
March 16th, 2015
The Burks & Bailey story was born in rural town Tuskegee, Alabama–home to curators,…
March 4th, 2015
Retail is an industry driven by results. There isn’t a magic formula, especially since consumer wants and needs change constantly. While…
February 24th, 2015
“Should I sell to department stores or boutiques?” This is a common question design entrepreneurs ask. The argument is strong for both…
February 22nd, 2015
MAGIC is the world’s largest fashion marketplace, comprised of ten unique communities showcasing the latest in apparel, footwear,…
February 16th, 2015
As an up-and-coming entrepreneur, I founded my business with just $24,000 in startup capital. I stretched it as far as it could go. I’ve…
February 14th, 2015
There are hundreds of ‘How-To’ articles out there, from starting a collection, to succeeding as a designer, to growing your…
February 11th, 2015
If you want to know when the fashion industry first became digitalized, think Donna Karan. In early 2007 fashion editors around the world…
January 29th, 2015
It’s been a little over two years since we launched Mizzen+Main with the goal of becoming the next great American brand. I get asked a lot of questions about starting a company, about bringing…
January 28th, 2015
I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media….
January 9th, 2015
Showing your personality and passion in your product Manufacturing your line is an exciting process as you watch your product unfold and come to life. It’s exhilarating to see the product move from…
December 15th, 2014
Your logo is the face of your brand. It is how people will define and judge your brand. Thus, it is imperative/ essential to pay close attention to this. A good, appropriate, and appealing logo…
November 12th, 2014
Having designed and produced for numerous new active wear brands over the past 7 years, we have learned an enormous amount of what it…
November 5th, 2014
When I first started my womenswear business, I wanted to do it all. I was young and excited and my energy seemed limitless. I opened up a…
October 31st, 2014
I have been in the world of branding for over 20 years creating brand strategies, and designing and implementing projects that range from small local restaurants to big corporate projects. For…
October 29th, 2014
Small business owners are constantly on an entrepreneurial roller coaster. When any new business is starting out, they go through a phase that we call “the hustle”. This is where you are…
October 26th, 2014
At its core, social media is about making connections. Meaningful connections that add value and purpose. With that said, social media is the most important communication channel for any brand, big…
August 21st, 2014
3D printing is not just a way for big industry to decrease their bottom lines. It’s not just for the aerospace and medical industry….
July 2nd, 2014
Starting a new brand requires endless amounts of time, energy, and most of all funds. It can be difficult to define a budget for building…