April 30th, 2018
Author: Nikaela Jacko Redd, Esq. Today’s fashion brands are using celebrities and social media personalities on social media platforms…
March 16th, 2018
Social media is such a good form of advertising is because of its rewarding nature. But are you making blunders that negatively affect your…
July 20th, 2017
Instagram is a great tool to help grow your e-commerce business. However, you can also…
May 19th, 2017
Facebook is a powerful tool for businesses to reach new customers. But when organic posts reach their limit, Facebook Ads are the way to…
March 30th, 2017
Ellen Borza is a Senior Online PR Specialist with Web Talent Marketing, a full-service…
February 25th, 2017
Instagram introduces millions of users daily to the beautiful, filtered world of your favorite companies, people, and organizations….
October 21st, 2016
Let’s face it people, as far as social media is concerned, Instagram has become the key platform of the fashion industry for both brands…
June 17th, 2016
I joined Snapchat back in 2012, back then, I had no friends on there yet, and it was known for its widespread use among teenagers, but I…
June 1st, 2016
As entrepreneurs and designers, it can be easy to get into a rut – looking at the same feeds, websites, apps and blogs for…
March 14th, 2016
For first access to resources for design, production, and starting a business, join our daily blog mailing list! Today’s consumers want to know not just what your company does, but who you are,…
January 21st, 2016
Facebook I have 2 tips here for you, but they work together: engage your fans AND pay to…
September 4th, 2015
Your decision to move forward with production for your line of apparel requires two important things: (a) money and (b) confidence that all…
July 23rd, 2015
At ALEX AND ANI, we understand the value of an Instagram fan and wanted to make the user…
May 29th, 2015
Increasing your customer base isn’t always easy. Whether you want to bring more people to your storefront or grow your online store,…
May 11th, 2015
If you’re a new brand like us, you probably struggle with brand awareness. “Who are you? What do you stand for? How is your…
April 23rd, 2015
Creating a brand from scratch is a daunting task with no real prescription for how to do it right. In some ways, a brand is like art—the…
April 10th, 2015
Starting a handcrafted goods business is a lot of fun, and can also bring a lot of…
March 31st, 2015
As a new business owner, and self-funded as most of us are, it makes a lot of sense to keep your marketing costs low. Social media is a…
March 23rd, 2015
As an emerging or independent fashion brand, it is incredibly difficult to get your fashion website noticed in the endless ocean of fellow…
March 18th, 2015
Branding involves relaying a consistent message across all of your channels of communication with your target audience. This message should…
February 12th, 2015
Black History Month is an opportune time for me to reflect on the contributions from the…
January 28th, 2015
I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media….
November 23rd, 2014
The next few months are full of excitement, preparation, vacations, increased sales, increased production and some stress! So all of us…
November 9th, 2014
Before I became an interior designer, I enjoyed a long career as a commercial photographer specializing in home furnishing, still life and food. Those skills are really handy to have, even though I…
October 26th, 2014
At its core, social media is about making connections. Meaningful connections that add value and purpose. With that said, social media is the most important communication channel for any brand, big…
September 26th, 2014
Social media is a free marketing tool every business owner should keep in their arsenal. In today’s tech filled world, social media has…
August 28th, 2014
Social media is essential for any brand, but especially startups looking to differentiate themselves in a cluttered marketplace. When…
June 10th, 2013
At some point, most designers will ask themselves the same question … “Should I hire a publicist or PR agency?” The role of a publicist is often misunderstood and difficult to define. Our…