September 15th, 2015
So, you’re thinking of having a pop-up store. This is especially great for young brands who work predominantly on the e-commerce side, or for brands seriously contemplating a bricks-and-mortar…
September 12th, 2015
I can remember being in love with logos as long as I can remember. There a specific and particular moments in my life that call out to me…
August 16th, 2015
First things first, businesses are the realest. Basically, to get your brand off the ground, you’ll need to have a clear understanding of your business plan, legal structure and financials to…
August 8th, 2015
You’re in the weeds of the product details and you’re agonizing over sketches, but there’s another detail to consider, and one that…
August 1st, 2015
As a designer, it’s easy to get immersed in the details of a piece or collection, but…
July 6th, 2015
Cyclewear: it’s not exactly known for both style and comfort. With that in mind, Lift…
June 29th, 2015
Starting a business is hard enough, but imagine having to rebrand after being in business for less than 6 months! The first cease and…
June 26th, 2015
A couple months back I wrote an article for Maker’s Row that focused on how to start a…
June 13th, 2015
Northside Innovation Expo gave attendees hailing from around the world a taste of…
June 12th, 2015
A disorganized or confusing line sheet could cost you a sale! Line Sheets are an integral tool for any designer or brand looking to…
June 11th, 2015
He designed a ‘New York’ inspired sneaker for Nike back in 2005 and has spent the…
June 10th, 2015
Launching a product in today’s market involves more than good design and efficient logistics. Here are 5 winning strategies to help…
June 3rd, 2015
Figuring out the cost of production can be tricky. However, with this guide, we break down how to figure out how much to budget for your production. How much is it going to cost to…
May 25th, 2015
Independent showrooms are an important part of the fashion business. Most designers…
May 20th, 2015
Most entrepreneurs are familiar with (and have possibly used) crowdfunding sites like…
May 11th, 2015
If you’re a new brand like us, you probably struggle with brand awareness. “Who are you? What do you stand for? How is your…
May 8th, 2015
Join our blog mailing list to receive a new post in your inbox each day! When it comes to getting found on the Web, content is king—if…
May 7th, 2015
Earlier this month, The Great Discontent, a quarterly magazine focused on creators, and…
May 6th, 2015
I get many emails daily from people who are about to launch Kickstarter projects and it’s absolutely thrilling to help out fellow…
May 2nd, 2015
Your brand must always convey a consistent message and have a recognizable image. Doing this effectively is critical since most people will…
April 27th, 2015
So, you’ve come up with a great product idea, something people need, or will be excited to buy. In this super-saturated market of makers,…
April 23rd, 2015
Creating a brand from scratch is a daunting task with no real prescription for how to do it right. In some ways, a brand is like art—the…
April 15th, 2015
Alfred Lane is a line of long-lasting solid colognes for men, crafted with natural ingredients and exquisite fragrances, designed to be…
April 8th, 2015
Have you decided to raise funding and/or pre-sell your product on Kickstarter? Amazing. I think it’s a brilliant move. Sharing your…
April 7th, 2015
A brand is the essence of all that your work stands for, so every maker and entrepreneur spends a great deal of time to create a good one….
April 6th, 2015
The retail industry is an ever-changing market and as a manufacturer you have to stay on top of what’s happening in your niche. The…
April 4th, 2015
Google Analytics is a daunting tool. With such a wide variety of data points collected, metrics to track, and reports to analyze, it’s…
April 3rd, 2015
I was only 25 when I opened my retail store in Chicago selling my womenswear collection. I designed everything in the boutique and had it…
April 2nd, 2015
Starting a successful clothing brand can be done. But does it take a disruptive idea or…
March 31st, 2015
As a new business owner, and self-funded as most of us are, it makes a lot of sense to keep your marketing costs low. Social media is a…
March 23rd, 2015
As an emerging or independent fashion brand, it is incredibly difficult to get your fashion website noticed in the endless ocean of fellow…