March 18th, 2015
Branding involves relaying a consistent message across all of your channels of communication with your target audience. This message should…
March 4th, 2015
Retail is an industry driven by results. There isn’t a magic formula, especially since consumer wants and needs change constantly. While…
March 3rd, 2015
When you are your own boss, staying productive is in your hands. This is a double edged sword, sometimes resulting in unfocused or…
February 24th, 2015
“Should I sell to department stores or boutiques?” This is a common question design entrepreneurs ask. The argument is strong for both…
February 22nd, 2015
MAGIC is the world’s largest fashion marketplace, comprised of ten unique communities showcasing the latest in apparel, footwear,…
February 16th, 2015
As an up-and-coming entrepreneur, I founded my business with just $24,000 in startup capital. I stretched it as far as it could go. I’ve…
February 14th, 2015
There are hundreds of ‘How-To’ articles out there, from starting a collection, to succeeding as a designer, to growing your…
February 11th, 2015
If you want to know when the fashion industry first became digitalized, think Donna Karan. In early 2007 fashion editors around the world…
January 29th, 2015
It’s been a little over two years since we launched Mizzen+Main with the goal of becoming the next great American brand. I get asked a lot of questions about starting a company, about bringing…
January 28th, 2015
I’m a former buyer turned buying and brand consultant. I’ve been emailed, visited at work by eager brands, and stalked on social media….
January 15th, 2015
Helen Behn started her business based on a need for balancing a busy life and managing chronic back pain. She found that icing her back…
December 15th, 2014
Your logo is the face of your brand. It is how people will define and judge your brand. Thus, it is imperative/ essential to pay close attention to this. A good, appropriate, and appealing logo…
December 9th, 2014
It is that time of year for Holiday Shopping Shows and one of the biggest shows in the Midwest, One of A Kind, happens right here in Chicago! The show has a fantastic assortment of…
December 4th, 2014
Your first year in business is sort of like driving cross-country through dense fog. It’s a long, harrowing trip and you can only see…
November 11th, 2014
Now in its fourth year, Small Business Saturday has helped local entrepreneurs fuel sales and connect with customers the Saturday after…
October 31st, 2014
I have been in the world of branding for over 20 years creating brand strategies, and designing and implementing projects that range from small local restaurants to big corporate projects. For…
October 26th, 2014
At its core, social media is about making connections. Meaningful connections that add value and purpose. With that said, social media is the most important communication channel for any brand, big…
September 26th, 2014
Social media is a free marketing tool every business owner should keep in their arsenal. In today’s tech filled world, social media has…
August 28th, 2014
Social media is essential for any brand, but especially startups looking to differentiate themselves in a cluttered marketplace. When…
July 24th, 2014
The sense of accomplishment and personal pride you can have when going it alone and blazing a path of entrepreneurship can be thrilling. We all start businesses with that sense of adrenaline, but,…
June 11th, 2014
Planning an event for your business, hosting a trunk show, or a pop-up shop? One way to generate traffic and buzz is to promote it through a variety of outlets in order to expand your…
June 2nd, 2014
Fashion startups, take note: Now more than ever, customers do their research before they make a purchase. This is especially true for…
April 16th, 2014
As a fashion entrepreneur, everything you do needs to be on brand. This includes the products you create, how you communicate, the brands…
April 11th, 2014
When it comes to designing a product it’s not always easy to know where to start. You’ve gotten some ideas down on paper or pinned onto…
March 13th, 2014
One of the most important things that you can do as emerging designer is surround…
July 29th, 2013
As a designer, you of course, will design. However, a large portion of your time spent…
June 6th, 2013
There are so many opportunities for emerging designers and being able to seize what comes up starts with getting organized. You never know…